Designing a successful website is not an act of hocus-pocus, it’s a product of process. The process I follow is informed from multiple sources and industry leaders, continually molded by experience and has been put together by past accomplishments.
I believe that great design is in the details. I also believe that design must support functionality, and vice versa. One can’t, and shouldn’t, be used to overcome the weaknesses of the other. Design is more than just choosing colors, typefaces, shapes, and images. Good design works to present information in such a way as to support the information it presents.
Process alone is not enough, it takes a professional to manage the process and be a conservator of accomplishments. I labor to maintain a high-level of quality and professionalism in all aspects of business – from email to designing an input button for an interface.
The last piece of the puzzle is skill. Following a process and managing business details are only part of the equation: you must have someone who can execute goals and ideas accurately and effectively.
Services + Process divided by Skill = A successful website!